Comprehending the Marketing Panel Flows

The marketing panel's "Flows" function provides a flexible toolkit for creating dynamic and interactive communications experiences. Let's see how to make the most of this option:

Step 1: Obtaining Flows

Start by browsing to the marketing panel's "Flows" option.

Step 2: Flow Creation or Editing

You can modify an existing flow to make it fit your needs or start from zero and construct a new one.

Step 3: Examining Message Types and Actions

Message Types and Actions are the two primary categories in the flow editor. These categories offer a range of choices for personalizing your workflow.

Step 4: Naming Changes and Flow Initiation

To make your flow more understandable, rename it and turn on the "Active" button.

Step 5: Commencing the Flow

1. Use a trigger word or keyword to get the flow started.

2. As the starting point, you can also choose a template message and make sure it has buttons to move to the next node in the flow.

3. Meta Ads

How to drag to the next node?

Enter the keyword > Go to circular button > Drag a line > Options for next node

Message Types Options

a) Text + Button:

Write content and include up to three buttons for user input.

b) Media Node:

Use a URL (open to public) or direct upload to submit pictures, videos, audio files, or documents.

c) List Message:

Make structured lists that contain up to 10 list items together with headers and footers.

Create Section > Add Header of list > List items

d) Product node:

Single and Multiple Product: Link to eCommerce meta catalogs / Facebook Catelouges to highlight particular products in the flow.

 Flows > connect catalogue > link > show specific products

e) Template Node:

Use ready-made templates into your workflow to give it a more professional look.

Create a template > Search > Add the template

Actions:

a) Request Intervention:

Get in touch with the user and ask an agent to help.

b) Condition:

Use branching in the flow that is based on logic to give users different options depending on their responses.

(Option A if A is true; Option B if B is true)

c) Ask Question / Ask Location / Ask Address / Ask Media:

Compile user input and save data in attributes for further usage.

Manage >user attribute > create attribute > map response

d) Attributes:

Adapt flow logic by dynamically changing attribute values.

e) Add Tags:

Use specified tags to group people for broadcasting or CRM administration.

f) API Request:

Consolidate external API calls—such as GET, POST, PATCH, or delay calls—within the flow.

Through a thorough comprehension and successful application of these characteristics, you may leverage the marketing panel to craft individualized and captivating message experiences for your audience.