A business phone number display name is the name that appears in WhatsApp Manager It can also be displayed in WhatsApp chat thread headers, chat lists, and its profile, if the following conditions are met:

• The Meta business account that owns the number has completed business verification.
• The business phone number's name_status is APPROVED.

Once the above conditions are met, the business phone number's verified_name (Display name in WhatsApp Manager) is displayed.

Note that if a WhatsApp user has edited the business's profile name within the app, its edited name will be displayed instead.

You can set a display name when you add a business phone number in the App Dashboard > WhatsApp > API Setup panel, or in the WhatsApp Manager > Account tools > Phone numbers panel, if you haven't reached your phone number limit.

If you submit your business for business verification and it becomes verified, we will either:

• approve your display name
• reject your display name
• ask you to message more

In each case, we will notify you by phone_number_name_update webhook and Meta Business Suite notification.

If approved, we will set your business phone number's name_status to APPROVED.

If rejected, we will set your business phone number's name_status to DECLINED. We recommend that you re-review our display name guidelines, edit your display name accordingly, and file an appeal via Developer Support or Enterprise Developer Support.

If asked to message more, we don't have enough API usage data to determine if your number warrants a display name. Continue using the API, monitor phone number and message quality and take appropriate actions to improve your quality scores, and we will automatically re-review your display name at a future date.