Analytics Overview

Analytics Overview

The OCP platform's analytics page provides a comprehensive overview of your chatbots' performance. The page is divided into several sections that include various metrics, filters, and visualizations to help you monitor and optimize your chatbots effectively.
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Overview Metrics

This section provides high-level metrics and charts to give a quick snapshot of your chatbot's performance over a selected timeframe (e.g., last 30 days).

Metrics:

  • Total Bot Users: The total number of users who have interacted with your chatbots.



  • New Bot Users: The number of users who have interacted with your chatbots for the first time.


  • Active Bot Users: The number of users who have interacted with your chatbots within the specified timeframe.


  • Average Daily Active Users: The average number of users who have interacted with your chatbots each day.


Charts:

  • Total Bot Users Chart: Displays the number of users over time, showing trends in user growth and retention.



  • New Bot Users Chart: Shows the number of new users interacting with your chatbots over time.


  • Active Bot Users Chart: Illustrates the activity level of users over time, helping to identify peak interaction periods.

Messages and Emails:

  • Sent Messages: The total number of messages sent by your chatbots.



  • Received Messages: The total number of messages received by your chatbots.


  • Sent Emails: The total number of emails sent by your chatbots.


  • Email Open Rate: The percentage of sent emails that were opened by users.


  • Messages Chart: The total number of messages sent and received in your workspace:


  • New Bot Users By Channel: This table shows the channels distribution of new bot users:


Detailed User Analytics

This section provides deeper insights into the characteristics and behavior of new bot users, including demographic and technical details.

 Metrics and Visualizations:

  1. New Bot Users By Gender:

    • Description: This pie chart shows the gender distribution of new bot users.


  1. New Bot Users By Language:

    • Description: This pie chart displays the primary languages of new bot users.


  1. New Bot Users By Timezone:

    • Description: This pie chart indicates the time zones of new bot users.


  1. New Bot Users by Country:

    • Description: This pie chart illustrates the countries from which new bot users are interacting


  1. New Bot Users By Platform:

    • Description: This pie chart shows the operating systems or platforms new bot users are using.


  1. New Bot Users By Device Type:

    • Description: This pie chart provides information about the device types used by new bot users.


Use Cases:

  • Monitor Chatbot Performance: Identify areas for improvement by analyzing user activity and message flow.

  • Demographic Analysis: Understand the gender distribution, primary languages, and geographical locations of your new bot users to tailor your chatbot's content and responses.

  • Technical Optimization: Optimize your chatbot's performance and compatibility based on the most common platforms and device types used by your audience.

  • Targeted Campaigns: Use time zone and country data to schedule and localize marketing campaigns effectively.

  • Identify Popular Channels: Focus efforts on channels that generate the most results to maximize engagement.

 By leveraging the metrics and visualisations provided on the OCP analytics page, you can make data-driven decisions to enhance user engagement and satisfaction, leading to a more effective and efficient chatbot deployment.


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