Business verification limits

Business verification limits

Unverified business limits

It’s not mandatory to complete Facebook business verification to start building your first WhatsApp chatbot.

But if your business isn’t verified, you can:

  • Send template messages to up to 50 unique users in a 24-hour rolling period.

  • Response to unlimited customer-initiated conversations

You will need to complete business verification if you want to initiate more than 50 business-initiate conversations in a rolling 24-hour window.

 

Verified business limits

Once the business is verified, you can start sending messages to up to 1000 unique users in a 24-hour rolling period. The limits are automatically increased to even higher numbers as you send more quality messages. The highest allowed limit currently is 100,000 conversations to unique users in a 24-hour rolling period. You can get more details here:

https://developers.facebook.com/docs/whatsapp/messaging-limits#messaging


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