Steps to apply for WhatsApp Business API
You must have a WhatsApp Business API account to get access to WhatsApp Broadcasting & all other Marketing Platform.
That's why you must apply for the WhatsApp Business API.
Following are the pre-requisites you must match in order to apply for the WhatsApp Business API:
A BUSINESS WEBSITE
A Business Website is a must to get access to the WhatsApp Business API.
A FRESH PHONE NUMBER
You need an active phone number that isn't currently registered with any of the WhatsApp accounts.
You can use an old phone number too but you'll have to permanently delete the WhatsApp App/Account active on it. Read here how to do it.
Once you have these things ready, you're set to apply for WhatsApp Business API.
1. Enter OTP (for Form signup Click 'Continue with Facebook' to apply for FREE WhatsApp Business API
Click on the “Continue with Facebook” button to start the application process of WhatsApp Business API procurement.
Make sure you have admin access of the Facebook Business Manager account to continue with the application.
*Note - Make sure to get your Facebook Business Manager Account verified to get complete access to WhatsApp Business API. You can get it verified simultaneously while applying for WhatsApp Business API or even after procuring the WhatsApp Business API.
2. Click 'Continue'
Clicking the button will redirect you to the Meta window where you can apply for WhatsApp Business API.
Click on the 'Continue' button to start filling out the WhatsApp Business API procurement application.
3. Tap to Get Started
On the next screen, read the permissions shared & click 'Get Started' to connect your Facebook account with Marketing Platform
4. Select your Facebook Business Manager Account
Next, select your Facebook Business Manager Account which you wish to be associated with your WhatsApp Business API Account.
After selecting the one, click 'Continue'.
5. Create a new WhatsApp Business Profile
6. Add your Business address details
Here, fill in details such as:
WhatsApp Business account name: Now, pick a WhatsApp business account name. This name can be anything related to your business.
*Note - This is not the Display Name you need for your WhatsApp Business API that will be visible to the end users. This is just the name of your WhatsApp Business Account created inside the FB Business Manager.
WhatsApp Business Display name: Select a unique WhatsApp Business display name that will show across your WhatsApp business profile. Check out the guidelines on how to pick your display name
Select the Business category: Here, select the industry most relevant for your business.
7. Add a new or existing WhatsApp Business API number
Next, select "Add a new or existing number" and enter the Phone Number on you need to get the WhatsApp Business API. Make sure the number is connected and able to receive code via SMS or Voice for verification.
After adding your number, press 'Send Code'.
8. Your WhatsApp Business API Application is now under review
Congratulations!
If you see the above screen, you've successfully applied for WhatsApp Business API.
You're one step closer to growing your business with Marketing Platform.
The majority of reviews are completed instantly (with 10 minutes) - only the Display Name can take max. 3-4 hours to get approved.
The change will show in the Marketing Platform where the status of WhatsApp Business API will now show LIVE.
Well, that's the complete process you need to follow to apply for WhatsApp Business API.
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