• Laser-focused Targeting: Meta's CAPI analyse conversion data from WhatsApp communications, enabling your ads to reach users similar to those who’ve already converted, driving up your conversion chances by up to 5x.
• Real-Time Optimisation: As conversions happen on WhatsApp, the data feeds back to Meta’s ad system, allowing for on-the-fly adjustments to ad for better performance.
• Improved ROI: By focusing on high-intent prospects, you spend less on unqualified leads, ensuring every rupee of ad spend works harder for you.
• Less CRM Clutter: Targeting only quality leads means fewer junk leads in your CRM, letting you focus on prospects that are more likely to turn into customers.
• Actionable customer insights: Gain a deeper understanding of your audience’s behaviour directly from their WhatsApp communications, which can inform future marketing strategies and ad creatives.