Connecting CAPI for Click to WhatsApp ads

1. In FlexiWABA, go to Flows and edit the Chatbot flow you're using for your Click to WhatsApp ad.

Like we mentioned earlier, we can currently add CAPI in FlexiWABA through the Chatbot flow only. Go to the Chatbot flow you're currently using to engage the Click to WhatsApp ad leads. 

2. Figure out your Conversion event

On WhatsApp, there can be multiple events you can consider as conversions and send Meta the signal. 

At FlexiWABA, we term conversion events as

1. Lead acquired or

2. Purchase completed!

In the above image, we have added CAPI to a purchase event as well as a lead gen event requesting callback. 

Based on both of these events, CAPI will send data back to Meta's ad system and further, optimizing your leads, ensuring your ad shows to only quality leads. 

E.g. Let's say you're running a lead generation ad for your real estate company. A user lands on your WhatsApp from an ad and successfully fills out your WhatsApp form. 

For you, the form filled up is the conversion event. 

Here's another example: Let's say you're an ecommerce brand selling your products on WhatsApp using native WhatsApp payments. 

For this, payment completed via WhatsApp payment will be your conversion event. Conversion data of user who successfully purchase your product will go to the meta-ads system, and the ad targeting will optimize to find more such leads. 

3. Drag & Drop Conversions API to your Chatbot playground

From the elements bar, pick the Conversions API element and drop it onto the Chatbot playground.   

4. Add Conversions API to your Chatbot flow

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In the element's sidebar, drag & drop the Conversions API element on to the Chatbot playground. 

Connect the CAPIs element after the form fill-up component/ WhatsApp payments. So, whenever a user successfully fills out a form, that conversion event will be sent to the Meta Ads system, and the ad will optimise to find more such leads. 

That's it!

Meta Conversions API will now take over and send conversion signals to Meta's ad system to further optimise your ads. 

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