Meta Conversion APIs for Click to WhatsApp ads
For Click to WhatsApp ads, the Conversions API collect the conversion data of users who landed on your WhatsApp and performed a particular action! They might have filled out your WhatsApp form or completed a payment via native WhatsApp payments; they might have requested a callback or any other event that happened in your CRM and you want to get more such users; the conversion data of these users will be sent to the Meta Ads system, further allowing Meta to optimise your ads, showing them to users with 5x higher chances of conversion.
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What are Meta Conversion APIs (CAPI)?
Meta Conversions API is a tool powered by Meta that collects conversion data from your website or CRM and sends it to Meta's ad system for future optimisation of your ads! With this data, Meta will have an idea of the type of users who generally ...Connecting CAPI for Click to WhatsApp ads
1. In FlexiWABA, go to Flows and edit the Chatbot flow you're using for your Click to WhatsApp ad. Like we mentioned earlier, we can currently add CAPI in FlexiWABA through the Chatbot flow only. Go to the Chatbot flow you're currently using to ...Benefits of Meta Conversions API for Click to WhatsApp ads
• Laser-focused Targeting: Meta's CAPI analyse conversion data from WhatsApp communications, enabling your ads to reach users similar to those who’ve already converted, driving up your conversion chances by up to 5x. • Real-Time Optimisation: As ...How to set up Click to WhatsApp Ads in FlexiWABA?
Do you wish to run Ads on Facebook/ Instagram that click directly to WhatsApp? You can now Create & Run Facebook/ Instagram Ads directly via the FlexiWABA. Platform by clicking which will take users to your WhatsApp Business API number. With this ...How to enable Chatbot for Click-to-WhatsApp Ads?
Simply select an active Click-to-WhatsApp Ads Campaign and connect it to the relevant Chatbot. For Click to WhatsApp ads fetched via Meta, you can only connect one ad to one chatbot flow.