What are Meta Conversion APIs (CAPI)?

What are Meta Conversion APIs (CAPI)?

Meta Conversions API is a tool powered by Meta that collects conversion data from your website or CRM and sends it to Meta's ad system for future optimisation of your ads! With this data, Meta will have an idea of the type of users who generally purchase your products & services and will show ads to similar users with 5x higher chances of conversion. 

But, if you read the title, we didn't talk about the Meta Conversions API for landing page Meta ads. 

Rather, we specifically mentioned how you can use these conversions API for Click to WhatsApp ads!

Meaning ads that run on Facebook and Instagram but click to WhatsApp.

You can easily run these ads using Flexiwaba's Ads Manager and drive leads to your WhatsApp. 

    • Related Articles

    • Meta Conversion APIs for Click to WhatsApp ads

      For Click to WhatsApp ads, the Conversions API collect the conversion data of users who landed on your WhatsApp and performed a particular action! They might have filled out your WhatsApp form or completed a payment via native WhatsApp payments; they ...

    • Connecting CAPI for Click to WhatsApp ads

      1. In FlexiWABA, go to Flows and edit the Chatbot flow you're using for your Click to WhatsApp ad. Like we mentioned earlier, we can currently add CAPI in FlexiWABA through the Chatbot flow only. Go to the Chatbot flow you're currently using to ...

    • Benefits of Meta Conversions API for Click to WhatsApp ads

      • Laser-focused Targeting: Meta's CAPI analyse conversion data from WhatsApp communications, enabling your ads to reach users similar to those who’ve already converted, driving up your conversion chances by up to 5x. • Real-Time Optimisation: As ...

    • Integrating Meta Ads: A Comprehensive Guide

      Integrating Meta Ads: A Comprehensive Guide Being ahead of the curve is crucial in the world of digital advertising. Effective use of tools can make or break a marketing campaign in the ever-changing world of social media platforms. One such ...

    • How to get started with Conversions API

      Currently, FlexiWABA offers you to setup CAPI with Click to WhatsApp ads. You need the following to setup the meta conversion API for click-to-WhatsApp ads run via FlexiWABA: 1. An active WhatsApp Business API account powered by FlexiWABA: The first ...